The child imagination is unique and unlimited. And the best we can do to promote the individuality of your child is to provide him with an absolute freedom of play – without rules and guidance. So „open-ended play“ means a game experience in which children naturally explore the world without prescribed boundaries nor concrete scenarios. That also means there is no „right“ or „wrong“. Children just follow their imagination to allow the game to go in any direction. Here at neogrün we produce toys that give an absolute freedom for imagination.